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Discover the brilliance of iron oxides CATHAY INDUSTRIES presents high chroma reds at ECS 2015

Ninove/Nuremberg 26 February 2015. High Chroma Reds form the focus of CATHAY INDUSTRIES' booth at the European Coatings Show 2015 from 21 to 23 April in Nuremberg, hall 7, stand 7-319. As one of the world’s leading manufacturers of synthetic iron oxide pigments the company presents high quality products for the use in coatings systems. For industrial paints and varnishes, applied as a decorative or protective layer, High Chroma Reds offer a significantly broader colour spectrum. Beyond this, CATHAY shows its wide range of products of other pigment and non-pigment areas.

An extended scope of reds ensures a greater range of colours for manufacturers of coatings. These red colours created by iron oxide pigments are utilized in industrial paints, which can be applied on floors and walls of buildings for example – exterior or interior. Bright High Chroma Reds from CATHAY INDUSTRIES broaden the colour spectrum for this use and provide an elevated gloss as well as intense colour strength. CATHAYCOAT™ Reds of the double A series can partially substitute certain organic pigments in some applications with shades from light red to medium red. Therefore, they can be a cost efficient choice.

Save time and energy

Made through the Penniman process, the High Chroma Reds are characterized by hydrophilic properties. As a result of this, the pigments are highly suitable for water based and VOC free systems. In addition, soft crystals simplify dispersing; low viscosity and low oil absorption facilitate the use in paint systems. Due to the pigment’s surface, the duration of the dispersing process with just High Speed Dispersers is reduced. In this way, manufacturers can increase their production capacities and save energy.

Optimise applications

To assure an ideal outcome of the colouring process, CATHAY offers extensive service and support activities for its customers. Pre-, in- and after-sales efforts include logistical and technical advice. Moreover, the company fabricates pigments through state-of-the-art technology and tailored to customers’ specific needs. Detailed working steps result in an environmentally friendly production. CATHAY invites visitors to discover the variety of pigments, service performances and application possibilities at the exhibition stand.

Hall 7, Stand 7-319


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